The role of artificial intelligence and macnine learning in business intelligence

This article explores how Artificial Intelligence (AI) and Machine Learning (ML) are changing the way businesses use data. In a world where data is super important, many companies are using AI and ML to make the most of their data. This study looks at how AI and ML are being used in Business Intelligence (BI), which is all about collecting and analyzing data to help businesses make smart decisions. First, we look at the old way of doing BI and how it couldn't handle the huge amount of data we have today. Then, we see how AI and ML are being used to solve this problem. These technologies help by automatically processing data, predicting future trends, and finding important information in big piles of data. We also check out some real-life examples from different industries to see how AI and ML are helping companies make better decisions. These examples show how businesses can get more accurate data, make decisions faster, and predict things better by using AI and ML in their BI. We also talk about some challenges and things we need to think about when using AI and ML in BI, like making sure we use these technologies in a responsible and fair way. In summary, this research shows that AI and ML are not just tools, but they're changing the way we do BI. By using these technologies, companies can get better insights from their data, stay competitive, and take their BI to the next level. 

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